WAIS unveils global apparel leader New Balance in new partnership

The WA Institute of Sport (WAIS) is thrilled to announce a game-changing partnership with global apparel leader New Balance. This exciting collaboration through Belgravia Sports Apparel (BSA), spanning 4 years, will see New Balance become the official partner of training and athlete uniforms for WAIS.

The partnership with New Balance, renowned for its cutting-edge technology and commitment to performance innovation, underscores WAIS’s dedication to providing world-class support to its athletes.

‘We are thrilled to welcome New Balance as our official apparel partner,’ said Matt Fulton, Acting CEO of WAIS. ‘New Balance shares our passion for excellence, and we are confident that this partnership will provide our athletes with the tools they need to achieve their goals.’

‘New Balance will play a pivotal role in shaping the identity of WAIS athletes, as they embark on their journey to Paris 2024, and beyond.’

New Balance Australasian Regional General Manager, Dean Howard said he looked forward to a successful partnership with WAIS.

‘At New Balance, we strive to provide the perfect blend of performance technology and style for all, whether that be helping elite athletes strive towards excellence or promoting a healthy and active lifestyle for the community as a whole,’ he said.

‘We are extremely proud to partner with WAIS and look forward to seeing the athletes and WAIS support staff proudly wearing the new uniforms.’

We are also pleased to welcome Belgravia Sports Apparel (BSA) as a partner in this arrangement. BSA are the Australasian elite teamwear partner of New Balance supplying both supporter and performance products for all elite partners.

Our team worked closely with BSA to ensure the new apparel helps deliver the results we are ultimately striving for.

Having a dedicated BSA team located in Perth means this partnership is strengthened by proximity and the drive to collaborate closely on future projects.